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DSC-W310
Cyber-shot® Digital Still Camera
NEW
The DSC-W310 captures amazingly detailed images with a 28mm equivalent wide angle 4x zoom
lens. Taking and reviewing images is made easy with a 2.7”” LCD and advanced features including
Easy mode, iAuto and SteadyShot® Image Stabilization™ make it easy to capture great images in
various conditions.
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12.1 Megapixel Super HAD™ CCD
Image Sensor
A powerful 12.1 megapixel 12.3” Super
HAD™ CCD image sensor helps you
capture gorgeous images with superb
contrast and clarity down to the finest
detail. With 12.1 megapixels, you can
create stunning, photo-quality prints up
to A3+ (13x19”) size, or crop your
images and still come away with high
resolution shots.
2.7” Clear Photo LCD™ display (230k
pixels)
Generous 2.7” (230K pixels) Clear
Photo LCD™ display
features sharp, natural color that makes
it easy to compose shots, read menus,
and view photos, even in bright
sunlight.
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Sony Lens with 4x Optical Zoom with
28mm equivalent wide angle
Sony 4x optical zoom lens with 28mm
equivalent wide angle brings distant
subjects closer for great outdoor, sports,
and travel photos.
Intelligent Scene Recognition (iSCN)
Mode
Intelligent Scene Recognition (iSCN)
Mode automatically detects seven
different types of scenes and, within just
1/30th of a second, selects the
appropriate camera settings: Backlight,
Backlight Portrait, Twilight, Twilight
Portrait, Portrait, Landscape and Macro.
SteadyShot™ image stabilization
SteadyShot™ image stabilization
compensates for camera shake and
helps prevent blur through use of digital
processing technologies.
Face Detection technology
Face Detection technology detects up
to eight individual faces and adjusts
flash focus and exposure to help deliver
crisp, properly lit images of family and
friends.
Smile Shutter™ technology
Smile Shutter™ technology captures a
smile the moment it happens. Simply
press the Smile Shutter™ button and the
camera does the rest. You can also
indicate the degree of Smile Detection
Sensitivity. Intelligent Scene Recognition
can now be used together with Smile
Shutter™ mode when the Intelligent
Auto mode is on. This means that
beautiful smiles can be captured with
settings optimized for the particular
scene, even in difficult conditions such
as twilight and backlighting.
Scene Modes
The DSC-W310 features 8 convenient
scene modes: High Sensitivity /
Twilight / Twilight Portrait / Portrait /
Landscape / Beach / Snow / Gourmet
Easy Shooting Mode
With Easy Shooting Mode, even
beginners can take great photos. In
Easy Shooting Mode, easy-
tounderstand
basic instructions are displayed on the
LCD screen and the camera switches to
all
automatic settings, removing several
function choices and allowing you to
focus on just your subject.
Since this mode works together with
Intelligent Scene Recognition, the
camera selects the optimum
setting for each scene. In addition the
easy mode simplifies preview mode.
In-Camera Retouching Tools
Retouch and enhance your photos on
the go with in-camera Trimming and
Red-Eye Correction.
Lithium-ion battery
Included lithium-ion battery provides
added convenience with longer lasting
power than alkaline batteries (capacity
of 220 images or 110 minutes for
viewing still images).
Media card slot
For convenient storage and sharing of
your images, the DSC-W310 accepts
Memory Stick Duo™ /Memory Stick PRO
Duo™ /Memory Stick PRO-HG Duo™
media (sold separately) and SD/SDHC
media (sold separately).
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Includes Sony® PMB (Picture Motion
Browser) Software ver. 5.0
Sony Picture Motion Browser software
offers a simple, intuitive way to transfer,
sort, and view your video and still
images on your compatible PC. In
addition, multiple output options let
you burn your memories to DVD (sold
separately), as well as take advantage
of one click upload to a number of
popular video and photo sharing
sites
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Includes Sony® PMB Portable software
With the pre-installed Picture Motion
Browser (PMB) Portable software the
DSC-W310 makes it easy to pre-select
videos and images in the camera and
conveniently upload them from the
camera to a compatible PC and
popular Internet sharing sites without
the need for any additional software or
install.
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Colors Available
The Cyber-shot® DSC-W310 camera is
available in silver, black and pink.