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14. APPLICABLE LAW. This EULA is governed by the laws of TEXAS,
without regard to conflicts of laws principles. This EULA shall not be
governed by the UN Convention on Contracts for the International
Sale of Goods, the application of which is expressly excluded.
15. DISPUTE RESOLUTION.
(a) Non-United States residents. If a dispute, controversy or
difference is not amicably settled, it shall be finally resolved by
arbitration in Seoul, Korea in accordance with the Arbitration Rules of
the Korean Commercial Arbitration Board. The award of arbitration
shall be final and binding upon the parties.
(b) United States residents. ALL DISPUTES WITH SAMSUNG
ELECTRONICS CO. ARISING IN ANY WAY FROM THIS EULA OR YOUR
USE OF THE SOFTWARE SHALL BE RESOLVED EXCLUSIVELY
THROUGH FINAL AND BINDING ARBITRATION, AND NOT BY A COURT
OR JURY. Any such dispute shall not be combined or consolidated
with any other person's or entity's claim or dispute, and specifically,
without limitation of the foregoing, shall not under any
circumstances proceed as part of a class action. The arbitration shall
be conducted before a single arbitrator, whose award may not
exceed, in form or amount, the relief allowed by the applicable law.
The arbitration shall be conducted according to the American
Arbitration Association (AAA) Commercial Arbitration Rules
applicable to consumer disputes. This arbitration provision is entered
pursuant to the Federal Arbitration Act. The laws of the State of
Texas, without reference to its choice of laws principles, shall govern
the interpretation of the EULA and all disputes that are subject to this
arbitration provision. The arbitrator shall decide all issues of
interpretation and application of this arbitration provision and the
EULA. For any arbitration in which your total damage claims,