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Edelman for Samsung Australia
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Samsung Launches the NX11:
the Latest NX System Camera and Lens Line Up
Create high quality images
with the camera’s easy-to-use i-Function lens
CES, Las Vegas
– January 3, 2011 -
Samsung Electronics Co., Ltd, a global leader in digital media and
digital convergence technologies, has announced the launch of the NX11 - the latest addition to the highly
successful NX family of cameras. The NX11 is an upgraded model based on the NX10, compatible with
the new i-Function lens, introduced for the NX100. The NX11 will come complete with an 18-55mm i-
Function lens, as well as two new i-Function lenses, a 20mm pancake and a 20-50mm zoom silver color
lens. The launch reinforces the company’s commitment to leading innovation in the compact system
camera market.
The i-Function lens puts the perfect picture at the fingertips of all photographers by providing an
exceptionally easy way of controlling the camera. Because a typical camera user wraps their hand around
the lens when using the camera, the new i-Function system means that photographers can naturally use
their left hand to change settings through a button built into the i-Function lens, without the need to take
the camera off the target. Users can toggle between shutter speed, aperture, EV, WB, and ISO quickly
and easily by simply using the i-Function button and ring on the lens, resulting in easier and quicker
configuration while shooting.
The NX11 also has a focus on usability, with a change in the grip design to make shooting easier and
more comfortable. Additionally, it has a lens priority mode dial, to simplify searching for the best mode for
