PRESENTATION OF THE MACHINE
2
PRESENTATION OF THE MACHINE
- The segment on which the Vivacity has been marketed since it was launched (1998) has
considerably changed over the last three years, further to the arrival of a great number of competing
vehicles on West European markets.
- The segment of (compact/basic) scooters accounts for a considerable share of the overall 50 cc
scooter market, 38% on average in Europe, that is to say 142000 units. It was especially developed
on Southern markets where attractive prices and the aspect of utility are essential purchasing
factors.
Customer profiling.
• No driving license.
• Traffic and parking problem.
• Used instead of a 2nd car.
Our offer.
- The new Vivacity is an original vehicle which is modern and essential and which shall be a front
runner on the 2 -wheeler market thanks to 4 key success factors:
• A structured graceful design which is modern and status enhancing: The overall outline of
the vehicle gives a feeling of riding stability and sturdiness.. Its slender shape enhanced by an
aerodynamically-slick and structured profile, as well as the clever layout of its headlights make it
an elegant vehicle..
• Optimized practical features: Its harmoniously proportioned outline perfectly inegrates the
exceptional storage capacity of a scooter of such a category: Although it is compact, it features
ideal riding stability and many storage arrangements..
• Considering the wide variety of features offered, its very attractive price is lower than the current
Vivacity..
• A very complete lineup is soon available.
Summary of Contents for Vivacity 50 CC 2 Stroke
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