Panasonic EP30005KU, Sales Manual

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Keys to A Good Sales Demo for the
Panasonic Real Pro Ultra
1. Make sure the person is sitting comfortably in the chair with their head back against the pillow. If
shoes are off, make sure the ottoman is extended as much as possible. If shoes are on, then the
ottoman should be in the “open” position.
2. Start the chair with the yellow button. The program buttons will flash. Select the Quick program.
First 30 seconds the chair is “scanning” the back. Then the massage starts. Make sure their
hands/arm are in the arm massage. Watches off is a good idea!
3. If the person wants a stronger massage, show them how to recline the chair more. If it is too strong,
sit them up. If demonstrating the Grasp massage on manual, it is best to sit the chair up and flip
the back pad back. This way the heads really come over the shoulders.
4. During the massage show them where the air controls are (on the left) and the manual controls (on
the right). Demonstrate arm stretch, repeat function (repeats whatever massage is being done at
that time), and Ultra Knead (Junetsu). Demonstrate how intensity for both air and back can be
controlled electronically.
5. Some people may not like the massage plates in the feet. These can be removed. Show them this
if that is an objection.
6. Keep the controller in the control holder, but point out that the holder can be placed on either side
of the chair at set up.
7. Turn the voice navigation to the appropriate level, or turn it off by toggling it to off.
8. Key talking points—why this chair?
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More massage area than any other chair on the market. Air massage of 460 square inches
is DOUBLE what they are feeling on their back. Thus, “total body”!
•
Massage styles variety—Quad rollers can open and close. So they can grasp, do shiatsu, do
Swedish, do fist. 1,111 massage styles can be created.
•
Junetsu—ultra fine kneading. Show the customer a one second circle of your thumb, like a
“professional massage therapist.” Then press the “ultra knead” button so they can feel it
themselves. Only Panasonic has this capability.
•
Customization—You can create your own program (be familiar with how to create a self-
program—watch the DVD for help!). You can store your own program. And the chair’s scanning
customizes the massage to you.
•
Brand—Panasonic is the biggest national brand in the business, and we are known for
quality and reliability. We have been making these chairs for over 35 years, and the Real Pro Ultra
is the best selling chair at the high end in the world. And The Sharper Image has the best from
Panasonic.
•
Longevity—Chair is built to last to do two massages a day without maintenance for 7 years.
Then an overhaul of the chair will cost $500-700 depending on wear and tear. This product will last.
9. Be sure to stop the chair using the yellow button. If someone gets out of the chair with the
ottoman up, simply push the yellow button “on” then “off” to have the chair reset itself upright.
10. If you get questions from customers that you are unable to answer, ask your HQ to contact us. Or
email us at silverd@us.panasonic.com (Dan Silver) or manginob@us.panasonic.com (Bert
Mangino) with your questions.