Lang PANE BELLA PB-24-6, Installation & Operation Manual, Page: 26 / 37

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CONCEPT DEVELOPMENT CONT’D
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PANINI PROMOTION
Develop “ Signature” sandwich that identifies your operation to the customer
Sample, sample and sample
If you are in a mall or supermarket, flyers for mall employees/customers
Mall-walkers special
½ price latte and sandwich with receipt from your store on other purchases
½ price latte or coffee with sandwich order
In-mall, store flyer offering coupon (hand-out)
Free children’s sandwich (peanut butter and bananas with honey grill) with sandwich
order
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PANE BELLA POINT OF PURCHASE MATERIAL
Your Pane Bella grill arrives complete with ten Pane Bella table tops and two Pane
Bella deli cling stickers. For additional purchasing for Pane Bella banners and menu
boards contact the Lang Manufacturing customer service department.
8.17 Employee Training
EMPLOYEE TRAINING
Employees are still the greatest form of merchandising when trained properly.
Educating employees on the concept of “panini” or “grilled sandwiches” to explain
what the sandwiches are, why are they better, the differences from cold or other
sandwich concepts, freshness and quality of the sandwich, sandwiches are made fresh
are made fresh everyday and grilled to bring out ingredient flavors. Make sure they
taste them.
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Utilize components of this training manual to familiarize employees with the
“panini” concept so they may explain and excite customers in response to
questions
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Utilize sandwich preparation template so employees will be preparing “your”
sandwich when you are not on location or supervising
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Have employees visit your competitors locations to see what they offer and
therefore may explain the differences your operation offers to the customer
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Train employees in the most effective way to sample customers
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Educate employees on all lunch specials, daily, and your business strategy so
they may speak your story