digital CaMERaS
www.hasselblad.com
as a mid-range choice, the H4d-40 is the medium format dSlR
camera that suits the situations and aspirations of many pro-
fessional photographers. it is the perfect choice for those who
want to tailor their equipment to match assignment demand. it
is hardly a compromise though compared to 35 mm cameras;
beating them down on image quality by so much. it lists features
such as true Focus with absolute Position lock that refine the
auto-focus system for accurate composing at close range with
shallow depth-of-field. Ultra Focus data and digital auto Correc-
tion in Phocus software also contribute to create the exceptional
image detail and image resolution that Hasselblad is famous
for. added to that, the Hasselblad Natural Color Solution (HNCS)
enables you to produce outstanding and reliable out-of-the-box
colors, with skin tones, specific product colors and other dif-
ficult tones reproduced easily and effectively. Features such as
new low noise color filters on the sensor and the high perfor-
mance HC/HCd lens line, provide the basis for increased clarity
and increased depth of field.
With its unique bright viewfinders, its wide range of stunning
quality lenses and its wide choice of accessories, the H4d-40
is the obvious camera choice for the professional photographer
who must deliver more than 35 mm quality while maintaining the
ease of working with a dSlR.
Raising the bar from H3D
Expanding on the great feature set of the H3d camera-line, a set of
new camera features are introduced with the H4d-40:
• new 3” tFt 24bit color display with large viewing angle.
• new camera electronics delivering the basis for true Focus and
ultra fast auto Focus.
• new true Focus auto-focus system with absolute Position lock
and new camera controls.
• new extended exposure time up to 4 min (256 sec.) exposure.
• new aF assist light for working in dark environments.
• new 90 MB/sec read-write performance on Extreme Pro cards
from Sandisk.
the H4d-40 camera system has been especially designed to
meet demands for both flexibility and ultimate image quality. this
includes:
• the freedom to choose between eye-level and waist-level view-
finders.
• the choice of combining point-and–shoot and tilt/shift to solve
creative commercial challenges.
• the ability to combine working tethered and un-tethered to get
the most of your camera system both on location and in the
studio.
• the option of processing your raw images in Hasselblad’s
Phocus imaging toolbox, or working with your raw images directly
in apple or adobe imaging environments.
