1
INSTRUCTIONS
Ages:
Old enough to know better. (because the game has
been known to get a little wild!)
Number of Players:
3-6 individual players.
Or, in the true spirit of ad agencies, you can put your
advertising heads together and play as 3 or more teams.
Equipment:
If you buy AdVersity™ now, we’ll include:
• 400 Ad Slogan cards
• 60 Product cards
• $49,000,000 in AdVersity™ Cash
• 6 Voters
• 13 plastic SpokesCelebrity stands
• 6 Professional SpokesAnimals
• 6 Professional SpokesPeople
• And ME, Max Madison, The Ultimate SpokesPerson!
Right, you already bought AdVersity™… I keep forgetting.
Object of the Game:
Use your creative wits to earn
AdVersity™ Cash and be the first ad agency to hire 1
SpokesAnimal, 1 SpokesPerson, and me, Max Madison,
(and I’m not cheap).
Set-Up:
Typically, we don’t like to use that term in the
advertising world, but it seems to work here.
To get ready to play AdVersity™, you only need to do TWO
things:
1. Give each player– now referred to as an “agency” (if
you’re serious about this advertising thing, you gotta start
calling yourself an ad agency)–the following:
• 1 Voter
• 5 Ad Slogan cards
• $100,000 AdVersity™ Cash
2. Choose one player to be the banker. The banker has an
agency and plays the game like everyone else, but is also
responsible for all the money.
So don’t pick anyone with shifty eyes or sticky fingers.
Round 1
1. Place the stack of Product cards, face down, in the center
of the playing area and flip the top card over.
Each Product card lists four different products that
your agency can choose to sell.
If there are products listed that you don’t recognize or
understand, you are definitely too young to play this game.
Please leave the table now. Thank you.
2. Each agency then chooses one Ad Slogan from their
hand to pair up with any one of the four products on the
Product card and places the Ad Slogan card they selected
FACE-DOWN in front of them.
(Once you have done this, you may NOT change your Ad
Slogan card at any time during the round.)
An agency makes money by getting other agencies
to successfully guess which product they are selling
with the slogan they choose, so you’ll want to pick
a slogan and product that make sense together… well, at
least SOME sense. Every slogan used in this game is an
ACTUAL ad slogan used in ACTUAL product advertising.
(Underneath each slogan, the original product/advertiser
is listed… just because it’s interesting.) Your agency’s job
is to use that slogan to advertise an entirely DIFFERENT
product… and you’re going to need to be creative to make
some of them work.
3. The youngest agency (player) is the first Advertiser.
Sorry, youth RULES in advertising, and it ain’t no different
here. But just like your youth, you’ll get over it.
4. The Advertiser turns the Ad Slogan card he chose face
up, reads the slogan aloud, and places it by the Product
card to form a discard pile. The Advertiser then secretly
turns his Voter wheel to display the number of the product
he is advertising, and places the Voter FACE-DOWN.
5. The other agencies each decide which of the four products
the Advertiser is trying to sell them, turn their Voter wheels
to the corresponding number, and place them face down in
front of themselves.
In advertising, there’s an expression – “Know your
audience.” And that applies well in this game. You’ll
guess right a lot more often if you think like the
people you’re playing with. For example, two days ago your
sister just had that hideous mole removed from her tongue,
so she might subconsciously still be thinking of things like
tongue depressors, lollipops, or wart remover.
6. When all the agencies have made their guesses, the
Advertiser “presents” his slogan and product to the group.
The Advertiser turns over his Voter Wheel revealing the
