11
Books
Commer
cial Printing
When y
ou create a m
ulti-color pub
lication, y
ou w
ant
the colors in the nal pr
inted piece to match y
our e
xpec-
tations as closely as possib
tations as closely as possib
le
le
. T
o accomplish this
, y
ou
need three things:
a clear understanding of color and
ho
w ití
s displa
yed and pr
inted on diff
erent de
vices
,
kno
wledge of the commercial pr
inting process
, and
close comm
unication with y
our commercial pr
inter
.
This chapter presents fundamental color and pr
inting
concepts
, de nes pr
inting ter
minology
, and introduces
ne
w technologies
. W
e also recommend bro
wsing in y
our
local libr
ar
y, bookstore
, or g
raphic ar
ts supply store f
or
books on g
raphic ar
ts and commercial pr
inting.
The
more y
ou kno
w about pr
inting color
, the better y
ou can
prepare y
our pub
lication.
The properties of color
Objects appear to be cer
tain colors because of their
ability to re ect, absorb
, or tr
ansmit light, which w
e per-
ceiv
e as color
. Our e
yes are sensitiv
e enough to per-
ceiv
e thousands of diff
erent colors in the spectr
um of
visib
le lightóincluding man
y colors that cannot be di
s
pla
yed on a color monitor or pr
inted on a commer
ci
pr
inting press
.
ii
Intr
oduction
This book e
xplores the processes and issues in
volv
ed
in prepar
ing color pub
lications f
or reproduction on a
commercial pr
inting pressóa set of tasks kno
wn as the
prepress process
.
Until recently
, most prepress tasksósuch as scan-
ning color photog
raphs
, tr
apping, imposition, color cor-
rection, and gener
ating color separ
ationsów
ere
perf
or
med e
xclusiv
ely b
y skilled specialists w
or
king
man
ually or on e
xpensiv
e propr
ietar
y systems
. No
w,
man
y prepress tasks can be accomplished on the desk-
top
.
The e
xibility and direct control off
ered b
y this ne
w
technology ha
ve b
lurred the tr
aditional roles of designer
and prepress prof
essional.
Designers who ha
ve the
kno
wledge and equipment can do their o
wn prepress
wo
rk
. The prepress industr
y has changed to suppor
t the
ne
w requirements of the desktop pub
lisher
. Commercial
pr
int shops ha
ve imagesetters to produce lm separ
a-
tions and off
er high- delity color and direct digital pr
int-
ing to distinguish themselv
es from other ser
vice
pro
viders
. Ser
vice b
ureaus off
er
ing high-resolution
scanning and electronic prepress no
w off
er one-stop
shopping f
or less comple
x pr
inting.
Managing these changing relationships requires a
kno
wledge of the pr
inting process and the decision
s
that m
ust be made to produce output of prof
essio
n
quality
. This book discusses the processes and is
s
in
volv
ed in prepar
ing electronic les f
or com
me
i
Table of Contents
Introduction
Color and Commercial Printing
pr
operties of color
..................................................
1
ter
minology
......................................................
5
ph
ics........................................................
9
pro
blems
.........................................
10
ut
resolution
...........................
11
..............................
12
.............................
14
..............
17
.......
20
21
You can group separate FrameMaker 7.0
documents into one book. This grouping
lets you generate a single table of contents
or index for the documents, and it greatly
simplifies printing, numbering, cross-
referencing, and formatting.
L11.fm Page 261 Sunday, July 7, 2002 10:27 PM